Identify a freedom women in developed countries have taken for granted for decades. Recognize how the lack of that freedom in developing countries is yet another force — so simple and obvious it’s been unrecognized — holding girls and women back from access to education and achievement. Then turn the remedy into a business opportunity for young women.
What are we talking about? The availability of safe, convenient sanitary supplies.
I started SHE because of my shock and outrage at the incredible scale and effect of the problem: of girls and women lacking access to affordable, quality, sanitary pads. Currently, girls and women in this setting—if they have an option at all—turn to either premium priced international brands, which are too costly for widespread and sustainable use, or to alternative methods such as rags, which, in combination with a lack of a clean and accessible water supply, are potentially harmful and do not effectively contain blood flow. Poor girls and women in rural settings may even use dried mud, or even bark. As a result of girls’ unmet need for affordable, high-quality sanitary pads, they are often absent from school—missing up to fifty days of school per year—thereby, thwarting their educational and professional potential.
Slogan: better sanitary protection. period.
Talk about things that make you go “DUH.”